Meet Cara Chatellier, Marketing Manager

Since 2019, The FootBridge Company’s marketing manager, Cara Chatellier, has played a pivotal role in cementing our status as a premier staffing firm within a highly competitive market. She champions our fundamental principles of accountability, transparency, integrity, and excellence, all while making sure that our external image aligns seamlessly with our internal operations. Not to mention, her extensive expertise in both recruiting and marketing grants her a distinctive perspective on staffing, which has significantly enhanced the accessibility of our services to both clients and candidates. Continue reading to delve into her perspectives on all things FootBridge!

Question: Since its inception in 2001, FootBridge has excelled in delivering premier staffing solutions for both direct hire and contract positions across diverse sectors such as energy services, oil and gas, manufacturing, power and utilities, process industries, and construction management. What has been the driving force behind our sustained success over the years?

Many staffing agencies boast a broad spectrum of services without having a true specialization, FootBridge stands out by focusing on its areas of expertise. The workplace environment cultivates a strong sense of belonging among our employees. Whether we’re in the office ordering lunch together or out and about doing a team-building activity, this dedication creates a positive culture in all areas of business and is reflective of our clientele. 

CEO Todd Springer, who has a background in nuclear project engineering, leads by bringing on enthusiastic team members who are passionate about the work they do. Similarly, we seek clients who recognize the unique value we bring to their projects, desiring not merely a staffing agency to manage their placements but a genuine, collaborative partnership.

Question: How does FootBridge further differentiate itself from other staffing agencies? 

Some staffing agencies are seen as temporary solutions focused on short-term placements or behemoths that concentrate on profits. However, FootBridge stands out by putting considerable thought and effort into cultivating long-term relationships between candidates and clients. Our team members are also highly communicative, so even if they don’t have a job for a candidate, they prioritize feedback and offer valuable resources, including resume tips, interview coaching, and networking opportunities. 

Each team member is deeply immersed in their industry—whether it’s clean energy, manufacturing, oil and gas, chemicals, industrial facilities, or civil and commercial projects. Therefore, clients and candidates interact with professionals who have extensive expertise in their given market. We’re also small for a reason, and hiring managers across the industries we serve appreciate the close collaboration our recruiters and business development managers afford them. 

While our sales and recruiting teams are adept at identifying the perfect candidate from our database, their responsibilities extend beyond just placement. They ensure candidates are well-treated, promptly compensated, and clearly informed about job expectations. Clients can feel confident the quality of work will not only meet but surpass their expectations.

Question: For over two decades, FootBridge has gathered a treasure trove of stories from clients and candidates alike. Which of these narratives do you believe leaves the most profound impression?

The stories are rich and varied, and many often require specialized expertise, particularly for complex capital projects that demand unique skills. So, it’s probably those large-scale projects that necessitate swift and efficient staffing for roles like Project Control (PC) Managers, which can be pivotal in ensuring a project meets its deadline. We’ve also had countless instances where securing the right professional has dramatically influenced project sustainability and led to significant savings. 

As an example, veteran recruiter Heather Parham, alongside client business managers Sarah Guarino and Luke Somers, share insights from their ongoing efforts to cultivate relationships with prospective employees. We love how their dedication guarantees a consistent flow of talent, effectively addressing our clients’ demands.

Question: As our marketing manager, we find your narrative just as compelling as ours. Having previously served as a senior sales recruiter for a Perm Sales Placement agency before moving into corporate relations and marketing, how have these diverse experiences shaped your effectiveness as a marketing leader? 

My career initially took root in sales before I shifted to a position within a staffing firm that specialized in permanent placements. Reflecting on this transition, diving deep into the staffing sector has provided me with crucial insights into deal structuring, relationship management, and the inner dynamics of such organizations. My background in sales has been equally important, particularly from a marketing perspective, as it has honed my ability to craft compelling content, deliver messages with precision, and utilize visuals and narratives to sell ideas. This blend of experiences uniquely positions me to communicate effectively with both candidates and clients in the staffing industry, ensuring that our messages strike a chord.

Question: What are some of the highlights of your experiences working with FootBridge? 

The most gratifying aspect of this work is the relationships I’ve built with the entire FootBridge team and celebrating their achievements. When a campaign successfully attracts the right talent to our team, assists a candidate in securing a job, or enables a client to accomplish their goals, it is truly the most fulfilling experience. 

Question: What contributes to the exceptional collaboration within the FootBridge team?

Success hinges on accountability, effective communication, and unwavering consistency. While it’s tempting to launch ambitious initiatives or brainstorm countless ideas without following through, our team inherently holds each other responsible and ensures that our strategies and plans are not just theoretical but actionable. By prioritizing tasks that promise the most significant impact, we ensure that the most crucial objectives are achieved first.

We’re also keen on improving processes and ensuring everyone’s feedback is heard. Since we have the flexibility to work remotely, we allocate time for in-person meetings, hold continuous virtual check-ins, and regularly engage in team-building activities.  I find these initiatives an excellent opportunity to step away from our daily routines and truly connect with our colleagues, which significantly enhances camaraderie and teamwork.

Are you interested in pursuing a career at FootBridge? Contact Joe Squires at: Jsquires@footbridgecompany.com.