The competitive economy has made it more difficult for energy companies to find the top talent they need to meet their business goals. In 2019, oil and gas companies will need to hire smarter, not harder.

Here are five strategies to implement to improve your hiring in the coming year:

Tell the story of your business.

Employment branding leverages the strengths of a company’s internal culture to attract like-minded candidates. Focus on communicating the benefits of working with your organization through job postings, the company’s website and your social media outreach. Candidates whose work approach resonates with your internal culture will be more likely to apply.

Know who you want.

A competitive hiring market is a great opportunity to update job descriptions. Talk to staff who hold or have held the position as well as supervisors. Then, revise job descriptions so they accurately reflect the day-to-day demands of the job and the skills required. More accurate descriptions improve job postings, so that more candidates with the requisite skills apply.

Make a competitive offering.

Is your salary and total compensation package competitive with other companies in the industry? Many great candidates turn away when these numbers don’t measure up against other offers. Your recruiter can help you obtain the data you need to ensure that compensation offerings are attractive and competitive.

Reduce time to hire.

A long hiring process creates additional chances for your top candidates to lose interest or accept an offer from a competing company. Create a staffing strategy that allows you to keep the process moving, keep candidates engaged, and hire more efficiently without sacrificing quality.

Work with a recruiter.

Staffing firms specialize in understanding the challenges of hiring and in helping each client leverage their strengths to meet those challenges head-on. Your recruiter can help you find better candidates, shorten time to hire and position your company as a leading candidate choice in a tough job market.

At FootBridge Energy Services, our recruiters specialize in connecting our clients with some of the best available talent in the energy industry. To learn more, contact us today.